When you think of designinga website for yourself, chances are that you dream of a website with all the bells and whistles ? flash movies, stunning images, streaming audio ? the works! But, unknown to you, these elements may actually be damaging your business prospects because what appears attractive on the surface is bad when it comes to search engines rankings. If your website includes these elements, it is automatically relegated to a much lower rank even though the content is relevant and you are making use of cutting edge technology.
In short, it is important to stay away from design elements that can damage search engine rankings.
Unfortunately, a recent poll showed some bad results. 1 in every 10 website designers believes that SEO is not their business. Worse, more than 24% of website designers do not have the foggiest idea about what SEO is!
Before examining the reasons to opt for an SEO friendly Web Design, it is essential to understand what this is all about.
You see, search engines employ automatic ?web spiders? to crawl through websites. These ?web spiders? accumulate important information about the website. The information they glean helps them calculate the relevance of a website for particular keywords. Now, you must remember that these are automated programs that have been coded to crawl through web pages in a certain way. The spiders place the information they collect in a database. So, when a user queries a keyword, the search engine goes into this database and lists pages according to relevance. Pages that ?seem? more relevant come out on top, while those that are not, end up at the bottom.
While design techniques alone are not responsible for bad search engine rankings, they too play an important role.
Whether you are a professional web designer or a business owner, it is important to know why you must always, always aim for an SEO friendly website design.
? An SEO friendly website design is the best way to befriend search engines. If search engines are not happy with your design, you can expect only a trickle of traffic from back-link referrals and direct visitors.
? Surveys show that approximately 45-65% of web traffic to any website comes from search engines. Therefore, a website design that is not search engine friendly is washing its hands of this amazing volume of traffic.
? Generally, an SEO friendly website design is also very user friendly. Therefore, ensuring that you use proper HTML coding, target proper keywords through content and meta tags, make use of ALT tags, use proper links and so on, make the site speedy to download and easy for the user.
? An SEO friendly website speaks of quality web page design. If you are a company with some understanding, the kind of web page you have impacts your brand value.
If you are interested in artistic web design services with great SEO I would highly recommend Global Web Concepts. Global Web Concepts is well established and has an above average track record. I have had several website designed by them and all are ranked high on Google with great SEO, layout and a one of a kind design.
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