Boner Billy?s, Famous Hot Dogs backs up a good laugh with great tasting food. What sets Boner Billy?s Famous Hot Dogs apart from the norm, beside its Mobile Food Service Vehicle (MFSV) business model is the fact they have carefully crafted a theme. The theme is based around the legendary, ?Boner Billy?, an American hero and his faithful sidekick ?Chubby.? Boner Billy?s is supported by a crazy food menu of funny names and a whole line of theme gifts and apparel designed rattle your funny bone. I think it is safe to say, in these tough times we could all use a good laugh. Boner Billy?s is by far the funniest thing I have seen in a long time, fresh and drop to the ground laughing fun.
The Boner Billy’s Famous Hot Dogs name just about says it all, a risqu?, on the edge, yet, not over the top fun theme. Boner Billy?s carefully walks the line and keeps it tasteful, funny, and for the whole family with a bonus of great food. The Boner Billy?s business model takes the Boner Billy?s theme right to their customers via a Mobile Food Service Vehicle (MFSV), which is one of the fastest growing industries. The people at Boner Billy?s play it smart by offering Boner Billy?s themed shirts, hats, etc. alongside a great line up of food. It is funny but I could not for a moment imagine buying or wearing a McDonald’s or Burger King tee shirt or hat. With Boner Billy?s It?s hard to resist not buying a shirt, hat, or other gift item because it?s just so funny!!!!
The Marsh Robert Group, (MRG), R&D team has successfully blended food and fun in the same mouthwatering bite. MRG Project director, Richard Van Dyke told us; ?People are always looking for different options when it comes to grabbing a bite to eat. When we put the idea in to motion we said lets deliver fun and food in the same bite. Fun and tasty food was our theme and we feel we have achieved that.? America?s love with fast food just grows and grows, and shows no signs of slowing down. In fact, over 25 percent of Americans consume fast food every day. Despite the global financial turmoil, the US fast food industry grew at a rate of around 4% year-on-year in 2009. Our research has found that the overall fast food market is expected to grow in coming years and will cross the US$ 170 Billion mark by 2010.
Mobile Food Service Vehicles have become a popular way of delivering quality food with the advantage of moving locations to meet market demands. MFSV growth is exploding nationwide. Boner Billy?s is set to run mobile units and will soon be offering franchise opportunities. This is a bandwagon you might want to jump on as the model is being shopped, www.bonerbillys.com
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