One of the most successful ways to present information and connect with the audience is to be able to have a successful promotional video that’s showing on your website. This strategy continues to be essential in internet marketing nowadays so that is precisely why many corporate video production Sydney companies apply this as well. Using a promotional video can represent an efficient marketing indeed but rest assured the video is viewable and the sound is audible. If not, the website will simply look irritating and be inconvenient for the viewers. The way corporate video production Sydney companies ensure to apply this is having the video content be watched by the audience, played or downloaded quickly and can be viewed in many formats as well. Also, video should be syndicated in several web 2.0 sites so that it can target much more audience. To actually publish videos online, there are 2 different ways.
Streamable Video: One thing is having the viewer already download sections of your video (and this is referred to as streaming) while the video is playing. The benefit of utilizing this is it permits users to not spend time downloading the whole video before they even see the content since they can be able to see the video from there. Moreover, there are several types of streamable video formats. Main ones are RealVideo (RM), Windows Media (WMV) and QuickTime (MOV). These video formats will surely be played over either Windows Media Player, QuickTime Player or Real Player as the name of each format states. Also, Windows Media is only available in Windows Operating System which comes pre-installed on most PCs. Other players including QuickTime and Real Player need to be installed individually.
Despite the advantage of using streamable video online, one drawback is that the quality of the video depends upon every user’s web connection. Some can suffer dropping of video frames since these streaming software also adapts on the data rate according to the web connection speed to be able to play the video consistently.
Download and Play: Another corporate video production Sydney tactic is download and play which is the complete comparison of streamable video. This is when a user has to obtain the whole video first before watching it. This can be beneficial for those with high download speeds but also time consuming for those with lower speeds. The good thing is the quality of the video will never get affected.
Which video format is the best to implement? Corporate video production Sydney companies mostly look into download and play option since ensuring video quality is most important. Plus, users can always get back to their videos in their convenient time.