Link Building For Success

Link Building Part two


One-way links: These are just from website A to website B. Website B doesn?t link to website A. Most links on the Internet probably fall into this category and they are the most desirable type of links. It should pointed out that search engines also consider one-way links more important than reciprocal links?

Reciprocal links: These happen when you exchange links with another website ? preferably one with a subject related to yours ? that?s a reciprocal link. Find other sites in your field ? even competitors ? and offer an exchange of links.

For best success, link to the site in question before you email them to ask for a reciprocal link. In your email, tell them where to find their link. If you don?t hear back from them after a reasonable amount of time (perhaps a month), you can remove the link from your page.

Reciprocal links are less desirable than one-way links, they?re less important in the eyes of the search engines. However, they might carry less weight, but it?s still worthwhile to exchanging links with sites related to your own, which may be of interest to your visitors. Just be judicious about who you link with; don?t accept every ?let?s exchange links? offer that lands in your inbox. Links that look like spam or lead to irrelevant low quality sites may even do your rankings harm in the long term.

Natural links: Over time, people will discover and link to your site because they like it; these ?natural links? are very valuable as well.

To encourage natural or “organic? links to your site, present content that will be very useful to your visitors. In short, add new content on a regular basis. Google loves new content and quickly gobbles it up into it’s databases for retrieval later when searched for.

Many sites offer a ‘link to us’ page to make it easy for people to link to your site.

Here are some other link examples:

Paid links: It is possible to pay for a link in a web directory or on another site. Though it?s usually not necessary to buy links (and Google frowns upon some types of link buying and selling), if you?re going to do it, make sure to buy your link from a quality site somehow related to your own.

Internal links: These are to pages on your own website. These type of links are completely within your control and can have an overall effect on the way you get listed and indexed by the search engines.

Use brief, descriptive text links. For example, if you sell Soccer Memorabilia, a link on your pages reading ?homepage,? is clear enough, but it?s better to use the key words of the product you sell. This helps the search engines understand that the page being linked to is about ?Your Product? ? not about ?homepage.?

You begin to sense how devastatingly simple and powerful this is, right?

Image links; Search engines can?t read images. So, if you?re linking with an image, use ?alt? text to describe the web-page the image leads to. An image tag might read something like this:

>img src=?/images/articles/product.gif? alt=?Your Product?>


You can use social networking sites like Twitter and Facebook and they work for loads of people. You have to work on for hours and hours to generate any interest but it can be very rewarding.

Submit your site to web directories: Directory links are great. They?ll have your keywords in the link text & description, on a page with a topic relevant to yours. People browsing through the directory can find your site as well.
Submit your site to the best general directories & specialized topic directories.

Sites in your field: When you find a website similar to yours (even that of a competitor!), or on a related topic, consider asking them for a link. Don?t forget informational sites, professional organizations, & forums.

Go local: Your place of employment, friends, clients, school, local organizations, or businesses you deal with may link to you.

If you?re an artist, ask local galleries, other artists & art supply shops. Musicians, ask local venues, music stores, gear manufacturers, band-mates. Writers can get links from their publishers & fellow writers and so on?

You know more likely places to get links than you think you do! A little brainstorming will turn them up.

Forums & Emails: If you participate in online forums or discussion boards, put a link to your website in your signature (if it?s permitted). Every post you make will give you a link. (although the importance and weight of a link of that type is not anywhere near as great as normal website links.).

It will happen naturally: If your site offers something of value, folks will begin to link to it because they want to. And, some of these links will be from relevant sites.

You can encourage your visitors to link to you by including a ?link to us? page that provides link code & some graphics.


?you?ll be lost without them. There are many other things you can do to promote your site as well but in terms of your website being found by the Search Engines there?s nothing as important as getting links to your website!

Good luck with your site! That is the end of Part Two.
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