Retail Storefront Guidelines

Business owners will go to great lengths to advertise and market their business, using everything from coupons to television commercials to draw people in, but one area often neglected by these owners is the front of the store itself. Studies prove, if you have even a modest amount of foot traffic or slow-moving automobile traffic in front of your store, a marketing display of some kind can do wonders in attracting new customers.

Have you ever visited a store that looked shabby, dirty and run-down on the exterior? Did these conditions make you want to go in and have a look round? Probably not, right? The truth is that your storefront is your very first (and perhaps last) chance to give a good impression, and to do that you will need to keep the outside of your store perpetually clean. Just by sweeping the sidewalks and cleaning the windows daily, you are demonstrating the pride you take in your business, and over time, this will generally lead to greater consumer confidence.

You may not associate banners with advertising, but the truth is that this marketing strategy can help lure customers to your store and perhaps even generate a bit of ?word of mouth? buzz in the community. Regardless of the type of business you run, a banner is one of the cheapest ways to get your business noticed, and with a variety of interesting options to choose from, you?re almost certain to find a banner that is perfect for your retail enterprise.

Another method available to business owners for generating traffic to their store is to create a fun and colorful display. How you create your display, however, is completely up to you. If you have a store window, perhaps you can create some ?window dressing? using some of your products as an integral part of the design. Nothing makes people want to buy your products more than seeing them in action in a colorful display. Successful stores across the country and around the world, especially stores in larger cities like New York and San Francisco, have long used the storefront window display as a means of attracting new customers.

What does the front of your store say about your business? If you were a passerby would you stop in for a look around? Making a first-time customer feel welcome begins with how your store looks on the outside and unless you take the necessary steps to demonstrate that each and every customer is welcome and appreciated, you could be missing out on valuable business.

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