The world renowned US auto industry brand name “Chevrolet” originated from the auto designs of a Swiss racecar driver named Louis Chevrolet. General Motors’ original founder had been removed from his management position, and he had embarked on a journey to re-establish his reputation. He saw Chevrolet’s designs and in 1911 he began using these designs to produce models of his own. When his models came out, they were very successful and allowed him to obtain a major share of the stock of General Motors. His success continued and by 1916, he was made the president of General Motors. What started as an independent company now became part of the General Motors Company.