If you want to learn more about the Better Business Bureau, you will need to realize that it is not everything that you think it is. There have been many people that have used it (BBB) only to find that they were misled by the information that they got from them.
It is therefore important that you exercise care when dealing with the Better Business Bureau as their sales practices are not what you want to be involved in. One example of these questionable sales practices is their habit of contacting owners of websites whom they then ask to pay them a fee for giving them a good report. They tell the owner that they do not know enough about their site and so need to be paid in order to give a positive report.
Such sales practices are a reason why you must not put all your faith in the BBB. There are certain shortcomings in the BBB that may cause people some losses. Since they do not have enough knowledge and because they lack proper education, the BBB can provide you with erroneous information. Since they are also not always totally familiar with all the laws and because they do not possess knowledge about all scams, they are often not equipped to provide proper information to you.
Even the leadership of the BBB is not very centralized and there are different leaders that control different BBB offices. The leaders are not specialists and so have only general knowledge about particular industries and businesses. They may not be educated enough to provide suitable guidance either.
It is therefore important to understand that the wrong information can cause your business a lot of harm. A wrong classification can result in the BBB showing scam companies to be legitimate and this can result in major losses to the public at large.
In case the Better Business Bureau does not classify companies properly then people that rely on them for information run the risk of doing business with fraudulent and wrong companies. If they give companies licenses it means that even scam companies will be treated as legitimate companies and this can lead to very severe losses to those who rely on the BBB for guidance.
If the Better Business Bureau classifies a company in the wrong way, there is a great risk that you could end up dealing with the wrong company. When the BBB issues a license to a company, it legitimatizes the company and if this license is given erroneously, the consequences can be quite devastating. Since the BBB is not a government agency it does not have any link to the FTC or the Federal Trade Commission. It also means that it does not have any authority or database that is linked with the FTC or with the law enforcement agencies.