If lead generation comes easy to you, you’re in the lucky few who don’t find the process cumbersome, time consuming, labor intensive and problematic.
One man’s qualified might not be a qualified lead to another. Like snowflakes, no two leads are the same. If you want to be an effective closer of leads, you need a high quality lead with correct contact information of someone who is interested in and qualified for your products or services. In many companies, this becomes disconnected when the marketing department (lead generation) is separate from the sales department (lead closing). If the marketing department is paid to produce names vs closed leads, the sales department has to work a needle in a haystack approach to close deals.
Since you’re much more likely to make more sales if you spend most of your time and energy with prequalified hot prospects, if you are on the receiving end of lesser non qualified leads being produced form the current lead generation process, you’ll be wasting time and energy you won’t get back. This is extremely frustrating and aggravating if your income is dependent on commissions from the sales to these leads. When this situation arises, you have no other choice but to create your own massive lead generation process if you want to be successful.
With your own trusted lead generation process, you won’t have to deal with this problem anymore. You’ll still generate a couple of non qualified leads, here and there, but most of your focus will be with hot prospects you can close fast. Whether your business is online internet based or offline brick and mortar, you’ll be creating more leads and prospects than you can handle and from these quality leads, you’ll be able to cherry pick the perfect sales.
If you’re a new company, you’ll need to work into your lead generation process a few brand logos. People are more likely to do business with someone they trust and recognizing your brand or the companies and brands you’re affiliated with is significant in getting your marketing letters read and responded to.
It would be too broad to mail a letter to everyone in your neighborhood if you were selling a product that couldn’t be used by men. It would prove to be a waste of half your marketing efforts. Your marketing efforts and lead generation system needs to be targeted specifically to the key person you expect would buy. It needs to have taken into consideration all of their demographics from age, interests, sex, income levels and more. The more you fine tune your marketing to meet your market, the more successful your efforts will be.
With the onslaught of the internet, the lead generation process has become completely systematic. Now, instead of chasing after prospects to pitch at them, you can use the power of the internet to discover what your target market is interested in and set up your marketing to make it easy for them to find and buy from you.
We have more information on lead generation processes here, and if you scroll through the JediService.com’s site you can find and choose the best lead generation system for you.