When you are looking to use Google Adwords to drive traffic for your web business, it is vital that you use it properly. Learning how to properly manage Adwords campaigns and becoming skilled at it is a great way to drive traffic and create a fantastic return on your investment within your desired time frame. On the other hand, if you do not take the time to learn how to effectively manage Adwords campaigns, you can find yourself making some costly mistakes that can cause your marketing business to grind to a halt. In this article, we will discuss 3 very common mistakes that you have to do your best to avoid if you are going to be successful with Adwords. 1. Not Taking Time To Do Accurate Market Research