Any person who has been in the social marketing industry for any period of time knows that prospecting leads is crucial.
You can’t most likely expect to pitch to everybody, if you do, you will find you don’t have many buddies and folk just plain avoid you!
Prospecting Leads Online
Below are the systems you must follow when prospecting leads online or off-line.
The ability to close sales is firmly related to the quality of the leads you generate. Pitching to folks who are absolutely disinterested from the very beginning is not going to get you anywhere. This may sound apparent, but some who are only starting in internet marketing will pitch to anything with a heartbeat – they appear to lose their common-sense.
Identify your prospect lead first. Think “target marketing”. Know, specifically who your best potential customer or prospect is market solely to them.
Below are some common lead prospecting systems, although of course there are many others. It’s all down to what does it for you and what you are cushty doing, when you’re using a methodology you are satisfied with, it’ll show when you make your display.
Word of mouth : the best and most cheap way to gather prospect leads. Always chase up on any referrals from shoppers swiftly and mention your customer’s name. Referrals from happy customers are very effective because your product is counseled by them and when you call a referral, quite likely your new prospect has already been told about your new release and is so “pre-warmed”.
Remember to treat this new prospect well, always chase up leads fast and then get back to the referrer and thank them for the lead. If this turns out well, then there may well be more referrals the easiest way to do business. Offering motivations to the referrer will be appreciated and this should be in the shape of a gift token or anything else acceptable. Glaringly if the referrer keeps bringing you business you’ll actually wish to consider asking them if they’d like to join your downline, because in effect they already are!
The correct way to Network for Prospect Leads
If you’re an affiliate of any clubs or organizations these are perfect places to find prospects and if not an affiliate of any important clubs, you need to consider joining some. These are good places to find leads, because people know you. You can find others in related businesses if you join a networking group and share leads with them. As an example if you sell automotive products you could hook up with somebody who sells vehicles, but make sure that this strategy is a two-way street, you should generally provide inducements for those that do offer you leads.
Trade shows are good places to find prospect leads, but be warned that trade shows can cost a great deal of time and cash and you may doubtless need help. Trade shows are attended by your target audience, so win them over with your personality! Attraction marketing rules in these eventualities so don’t stand around looking bored or spend the whole time on your laptop!
You will soon learn to identify potential prospects and gather relevant info from them. Find out their business and be friendly. Attraction marketing is a potent thing!
If you are serious about an online home business then you really should become a master in generating prospect leads at will…generating prospect leads.