Little businesses are going under by the dozen daily in this tough economy, but there are many free or minimal cost selling ideas for small business. Little retailers will continue to fail as outlets like Walmart and Target continue to battle it out for market domination by offering ridiculously low prices on everything from clothing to electronics to food. When small businesses fall prey to this unbeatable competition, folk lose their livelihoods and communities lose irreplaceable resources.
Therefore how is a small business to stay floating in these difficult times?
If you’re a bricks and mortar business, you’ve a battle on your hands, especially if you offer anything that the enormous chains offer. You have got to become unique, a pro in what you do, and offer the best purchaser service possible then market that fact.
Those are 3 of the things these big box stores don’t offer : uniqueness, experience and customer service. Personally I always try and go shopping at small local businesses, because they are the backbone of a community and they are often more informed and helpful than huge stores, where you are lucky if you can get any help at all!
Its noteworthy how many small businesses don’t feel the need to have a website. They almost certainly don’t know that Google actually loves small business and will always pull a small business to the head of a search page, just by someone putting in the name of a town and whatever they are looking for. This is a giant advantage to a business owner. There are always local directories, for instance through the local Chamber of Commerce, where you can list your website, regularly for a small charge or free.
Many small business owners are also under the impression that beginning and maintaining a domain will cost them a lot of money and is tough. Offering cheap internet site construction and upkeep for small local businesses has turned into a small-scale industry in itself.
Tiny local businesses must have a domain offering a short outline of what they offer, what they concentrate on doing, a map to where they’re located, opening hours and contact numbers and an email address, any successful use of income-producing Google Adwords and affiliate advertising on those sites, can become a very pleasant added benefit. By offering an opt-in box, a small business website owner can build a list, and then offer rebates and offers to those customers by initiating a marketing campaign.
Web businesses have a much more hard task on their hands. They have much bigger competition and must employ S.E.O and a plethora of other promoting methods, particularly to make a list of customers. A website’s popularity reflects a bunch of things : the age of the site, the consistency with which it is updated, the value of its content and the relevancy of its content and the amount of backlinks it has. Just like a small high street business, an internet site should offer helpful information, great buyer service and brand itself as being unique. It’s about attraction selling.
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