Several small and medium scaled companies use Co-branded card programs as a potent marketing tool. A major advantage of co-branded cards is that they are beneficial for not just the company but also for its consumers. Co-branded card programs can be instrumental in strengthening the bond of a company with both, its existing and new customers.
Company can take part in co-branded card programs, in association with a bank and dominant credit card players such as Visa or MasterCard. With co-branded debit card programs, companies can print their brand names and logos on the co-branded cards. This in turn, can boost their brand image considerably.
Since co-branded debit cards involve the participation of renowned debit card brands such as Visa and MasterCard, they can be very effective in providing global exposure to the companies. This allows the companies to access a wider customer base that in turn strengthens their customer-base significantly.
Through co-branded card programs, companies can offer special discounts and bonuses such as cross-selling and rebates to their customers. This helps in increasing the customer-loyalty towards the company. Besides, co-branded debit cards can increase your brand’s recall value.
Co-branded cards can be used by the customers for both, paying bills and withdrawing money. These cards enable the customers to shop even if they run out of cash.
Co-branded debit cards have lesser issuing cost than conventional debit cards. Besides, in comparison to traditional debit cards, these cards are issued in less time. Thus, co-branded debit cards are beneficial for not only the business owners but also their customers.
Co-branded card programs can be very advantageous for business establishments including trade organizations, insurance firms and Forex and MLM companies. Generic Debit card programs and branded prepaid card programs have profited many businesses in Middle East, Asia, America and Europe.
Usage of cobranded cards including the use of debit cards can boost the company cardholder base.